LETS LOOK AT FASHIONS THEN BROUGHT BACK TO NOW
THEN AND NOW: THROWBACK FASHION TRENDS THAT HAVE MADE A COMEBACK
IS NOTHING EVER NEW? By.crfashionbook
As ephemeral as trends are, they have a way of coming back—even the most polarizing
ones—years, and sometimes decades, later. Fashion’s cyclical nature makes their return
inevitable. And for today’s top trends, it looks as though designers and celebrities have borrowed
style cues from the past to craft looks that feel at once modern and retro.
THEN: STRAW BAGS
From shopping in Paris to strolling along the Côte d’Azur, Jane Birkin was never without a straw
tote in her grip in the ’70s. A permanent fixture of hers, the bag was thought of as a way to achieve
effortless French girl glamour.
NOW: STRAW BAGS
Designers’ take on the straw bag boasts added structure, new silhouettes, and luxe trimmings, like
leather edges and wide canvas stripes (as seen here on the Sonia Rykiel Spring/Summer 2018
THEN: FANNY PACK
Fanny packs got their bad rap from the bright-colored nylon styles in the ’80s, but Donna Summer
proved they were once chic, strapping a leather-trimmed one around her waist during a
performance in 1979.
NOW: FANNY PACKS
Fanny packs (otherwise known as “hip packs” or “bag belts”) have finally been embraced by the
fashion set. Gucci’s Alessandro Michele blanketed his version in logos for Spring/Summer 2018
(and by doing so, knocked out two nostalgic trends in one go) and used it to give an ethereal floor-
length gown a hit of edge.
THEN: COIN PENDANTS
In 1968, actress Candice Bergen accessorized a simple V-neck top with a single statement coin
NOW: COIN PENDANTS
After seasons of minimalist, dainty jewelry, coin pendants (worn single or staggered with others) by
fashion-favorite brands like Foundrae and Alighieri have found a loyal fan base in celebrities (Emily
Ratajkowski is one, wearing them to dress up a simple tee and jeans).
THEN: SKINNY CAT-EYE FRAMES
Before The Matrix popularized futuristic, angular eyewear, there was Marilyn Monroe, who wore
her cat-eye pair outside the Elizabeth Arden salon in New York City in 1955.
NOW: SKINNY CAT-EYE FRAMES
Alexander Wang furthered fashion’s obsession with The Matrix when he showed a Fall/Winter
2018 line-up of largely all-black looks, complete with skinny sunglasses and reflective cat-eyes.
THEN: POWER SUITS
Prior to embarking on a two-week vacation, Bianca Jagger was spotted in a sharp power suit with
then-boyfriend Mick Jagger.
NOW: POWER SUITS
Once considered a uniform for super conservative offices, power suits have gained both
mainstream appeal and street cred (see: Victoria Beckham in her forest green set). Playful
updates, like fun colors and loose silhouettes (versus monochrome palettes and rigid tailoring)
have helped, too.
THEN: GIANT HOOP EARRINGS
In 1973, Diana Ross knew that a pair of outsized hoop earrings were the only accessories she
needed to give an otherwise pared-back outfit a major statement.
NOW: GIANT HOOP EARRINGS
Today, enormous hoop earrings—whether they’re skinny and plain (as seen on Beyonce) or
studded in gemstones—achieve the same effect.
THEN: NEWSPAPER PRINT
Elsa Schiaparelli famously turned her own press clippings into clothing in 1935. In 1974, Françoise
Hardy and Jane Birkin were both outfitted in newspaper-printed looks on the set of the TV show
“Top à Serge Gainsbourg” in Paris.
NOW: NEWSPAPER PRINT
The most popular use of newspaper in recent fashion history was John Galliano’s newspaper-print
collection from the early aughts. In an interesting turn of events, the old-school medium papered
multiple collections during the Spring/Summer 2018 season, including Assembly and Balenciaga
(seen here), as perhaps a political commentary of the administration’s attack on journalism.
THEN: CHUNKY SNEAKERS
For the working woman, comfortable footwear was relegated to long commutes, as demonstrated
by Melanie Griffith, who in the 1988 film Working Girl, swapped her chunky sneakers for pumps
once she arrived at her office.
NOW: CHUNKY SNEAKERS
Not only is comfort widely accepted, it’s embraced. And with it, chunky sneakers (now made over
from a high-fashion POV by nearly every luxury brand, like Balenciaga, Louis Vuitton, and Prada),
are spotted everywhere, even paired with Bella Hadid’s suit on the red carpet.
THEN: WHITE BOOTS
The footwear that defined Francoise Hardy’s style: white boots. Here, she was snapped rehearsing
for her cabaret show in London in 1967.
NOW: WHITE BOOTS
Instead of ’70s flares, Gigi Hadid (a lover of white boots, along with Bella Hadid and Kendall
Jenner) can be seen giving white boots a cool model off-duty spin by pairing them with asymmetric
dresses, cropped jeans, and pajamas.
Gianni Versace’s genius lay not only in his celebration of the female form, but in his ability to
transform his namesake brand into an instantly recognizable one through splashy logos and
symbols. Grace Jones wore one such garment—a beaded Versace logo design— during an
exhibition in Paris in 1989.
Fast-forward nearly 30 years later, and Versace’s logomania is still going strong (a tribute collection
to the late designer was released this year). On the set of a new music video, Jennifer Lopez
chose a Versace logo top and a printed ball skirt from the brand’s Fall/Winter 2018 collection.